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   This code can be entered into an ecommerce website to get a  discount  on a product or service like free  shipping . Promo  codes  are a form of loyalty marketing strategy used by retailers to encourage  customers to buy. In some ways they’ve become part of the  furniture  of the online customer journey.   You get up in the morning and an AI tells you that traffic to  work  is  heavy  this AM. You read your  curated  newsfeed where an AI has selected what news articles you may find interesting. Product and movie  recommendations  follow  you online in relation to the likely sales price. A low or high sales price can drastically affect the decisions of family Promotional codes (also called coupon codes or promo codes) are alphanumeric strings that online stores offer to entice  customers  to make purchases. They’re usually associated with an overarching marketing strategy for that store. The discount applies to a specific product or even an entire order. It’s called “coupon code” and